877.841.8088
Branding & PR Rebels
BRANDING
WHAT IS THE DIFFERENCE BETWEEN A
LOGO, CORPORATE IDENTITY & A BRAND?
Logo, Corporate Identity or Brand — What’s the difference? When a company begins to consider ways to visually represent themselves, their product, service or idea, these terms are sometimes used interchangeably. There are significant differences though, and building a solid understanding of these three terms is valuable for every marketer.
A logo is a graphic element that succinctly and quickly identifies a company. It is a way to visually represent a product, service, company, or individual in a way that’s memorable and briefly tells their story. It may be only an icon or emblem, or a logotype/wordmark, or combination of both—the company name in a distinctive type treatment along with a symbol, emblem or illustration. An effective logo is part of a successful brand, and accordingly, has been strategically created with the same positioning, tone, visual appeal, messaging and story of the brand. Some of the elements used in logo design to communicate this positioning, message and tone are colors, font choice, custom typography or calligraphy, illustration style, shape and style, and historical reference, all of which come together to communicate, for example: rich, organic and home-styled; clean, corporate, strong and efficient; or soft, sensuous and luxurious.
Companies such as Nike and Shell have managed to create logos that are instantly recognisable without featuring the company name.
A corporate identity is the bigger picture of all the visual and sensual aspects of a company. Logo design; stationery; marketing collateral such as print brochures and direct mail; website design, email, social media; online, radio, magazine, billboard and display advertising; product design and packaging; employee uniforms; corporate signage and vehicle graphics. A corporate identity program needs to address all these potential impressions made by the company, and inconsistent or nonexistent application of the identity can result in a less that optimal brand perception.
A brand image is comprised of every experience a person has with that company, person, product or service. It’s what you think of when you see the logo, i.e., the public’s perception of the personality of a business entity. Creating a successful and appealing brand requires proper strategy, positioning, marketing and messaging to appeal to a company’s target market. Ultimately a brand is formed by the audience—the customers, based on not just the strategy, positioning, marketing and logo created by an agency, but the behavior, ethics, and values of the company as well. When a customer feels in sync with a company, it is an emotional bond, a connection based on shared vision and values.
The world’s No.1 brand Apple have achieved the top spot by creating elegant, innovative products that consumers associate with style and quality. Many new Apple products sell out months before their release due to consumers trust in the BRAND!
What is a logo?
Logo Design
& Branding
Leaflet & Flyer Design
What is a Corporate Identity?
Business Stationery
Design
What is a Brand?
WHY DO I NEED A WEBSITE?
A website is the most effective marketing tool for any company and/or individual!
The internet is open for business 24 hours a day, 7 days a week, and therefore an informative and engaging website that delivers results is essential for any business and/or individual looking to generate new leads, sales or awareness of a brand, project or one's overall individual presence!
Our talented team of responsive website designers, web developers and copywriters are ready to design and build your website. Using the latest techniques, The Helpppp Agency will design and code a website that is tailored specifically to your needs. Your website will be fully responsive, ensuring the optimal user experience when viewed on a computer, smart phone or tablet. The latest Search Engine Optimization (SEO) techniques are implemented on all websites we produce, meaning your site will rank highly on search engines such as Google.
We can handle all aspects of getting your business online including trademark, domain name registration, website hosting and email to ensure the project runs smoothly from start to finish. We understand that having a website produced may be a daunting prospect. We don’t believe in baffling our clients with terminology and unnecessary communication. Therefore, all communications are conducted in a format that best fits each client's schedule. Clients love our no-nonsense approach and the results that we deliver!
The internet is open for business 24 hours a day, 7 days a week, and therefore an informative and engaging website that delivers results is essential for any business and/or individual looking to generate new leads, sales or awareness of a brand, project or one's overall individual presence!
Our talented team of responsive website designers, web developers and copywriters are ready to design and build your website. Using the latest techniques, The Helpppp Agency will design and code a website that is tailored specifically to your needs. Your website will be fully responsive, ensuring the optimal user experience when viewed on a computer, smart phone or tablet. The latest Search Engine Optimization (SEO) techniques are implemented on all websites we produce, meaning your site will rank highly on search engines such as Google.
We can handle all aspects of getting your business online including trademark, domain name registration, website hosting and email to ensure the project runs smoothly from start to finish. We understand that having a website produced may be a daunting prospect. We don’t believe in baffling our clients with terminology and unnecessary communication. Therefore, all communications are conducted in a format that best fits each client's schedule. Clients love our no-nonsense approach and the results that we deliver!
PR REBELS
Creating innovative and effective marketing materials is our speciality. Whatever the project, we have the creative spark and experience to ensure that your brand stands out from the crowd.
Public Relations is simply accurate, consistent and timely communications that convey the right message to the right audience. This is true across-the-board for personal brands or businesses brands of any size.
WHAT WE DO...
Special Event Planning: Special PR events can include fairs, trade shows, conferences, parties tied to a business theme or relevant holiday, dedications, and celebrity appearances.
Public Interest and Image Building: Fast-growing companies may ally themselves with local charities, sponsor youth sports, and take other steps to communicate their commitment to community and social responsibility.
Increase Sales: By targeting a pool of potential buyers, you can build visibility and thus grow your client base. Each time people read your company name and associate it with something positive, it will reinforce their awareness of your firm and help them differentiate your company from your competitors.
Build Credibility: Business startups often need to build their credibility quickly to compete with more established rivals. By positioning yourself as an expert in your field, you can attract media attention and serve as a quoted source in published articles. As you give interviews and get quoted, professional associations may ask you to give speeches or participate in panel discussions, thus solidifying your credibility.
Forge a Customer Relationship: Emerging-growth entrepreneurs will tell you that it’s not enough to win a new customer. You need to convince a newcomer to come back and buy more. By aligning your PR campaign with your goal of attracting repeat business, you can build consumer confidence and trust. Example: By profiling some of your best customers on your Web site, you send a message that you value your clients and share a stake in their success.
Penetrate New Markets: When you enter a new market or launch a new product or service, you need to alert potential buyers that you’re open for business. Effective PR can draw them in and educate them about what you offer.
Attract Investors: Good PR can introduce you to a range of investors. By presenting yourself as anauthority who operates in the public eye, you show potential backers that you’re a leading spokesperson in your industry. Better yet, an ongoing PR campaign helps you craft an image as a long-term player in your business, rather than someone who’s testing the waters and may not stick around. Investors like to see this type of commitment.
Media Relations and Publicity: Two closely related terms that define the goal of using the media, television, radio, newspapers, magazines, newsletters, and the Internet to sell your product or service through news articles, interviews, and product reviews.
Special Event Planning: Special PR events can include fairs, trade shows, conferences, parties tied to a business theme or relevant holiday, dedications, and celebrity appearances.
Public Interest and Image Building: Fast-growing companies may ally themselves with local charities, sponsor youth sports, and take other steps to communicate their commitment to community and social responsibility.
Increase Sales: By targeting a pool of potential buyers, you can build visibility and thus grow your client base. Each time people read your company name and associate it with something positive, it will reinforce their awareness of your firm and help them differentiate your company from your competitors.
Build Credibility: Business startups often need to build their credibility quickly to compete with more established rivals. By positioning yourself as an expert in your field, you can attract media attention and serve as a quoted source in published articles. As you give interviews and get quoted, professional associations may ask you to give speeches or participate in panel discussions, thus solidifying your credibility.
Forge a Customer Relationship: Emerging-growth entrepreneurs will tell you that it’s not enough to win a new customer. You need to convince a newcomer to come back and buy more. By aligning your PR campaign with your goal of attracting repeat business, you can build consumer confidence and trust. Example: By profiling some of your best customers on your Web site, you send a message that you value your clients and share a stake in their success.
Penetrate New Markets: When you enter a new market or launch a new product or service, you need to alert potential buyers that you’re open for business. Effective PR can draw them in and educate them about what you offer.
Attract Investors: Good PR can introduce you to a range of investors. By presenting yourself as anauthority who operates in the public eye, you show potential backers that you’re a leading spokesperson in your industry. Better yet, an ongoing PR campaign helps you craft an image as a long-term player in your business, rather than someone who’s testing the waters and may not stick around. Investors like to see this type of commitment.
Responsive Website Design & Development
A website is not just a tool to help promote you and/or your business. It is your
"Resume In The Cloud".
We can help you utilize the full potential of the online market place via Responsive Website Design, Search Engine Optimization and Online Advertising.
Creative Graphic Design & Branding Solutions
Marketing and self-promotion are the cornerstone of any successful business. With the whole world going digital, we believe the printed word is still a very effective and personal way of communicating with both current and potential customers.
Press-Releases &
Branding Materials
We set the atmosphere and ton as to WHO, WHAT, WHEN and WHERE regarding our clients overall branding message.
With our savvy PR methods, we change the narrative if neccessary, create the narrative, as well as dictate the narrative when you are
our client.
Our ‘4D’ Design Process
1
The key to any successful project involves plannings. As no two projects are the same, our company's ‘4D’ Design process enables us to clearly establish the requirements of the project, formulate a detailed brief and deliver the most effective creative solution to meet our clients objectives.
1. DISCUSS
2. DESIGN
3. DEVELOP
4. DELIVER
Establish project requirements and formulation of brief.
Production of concept designs based upon the client brief.
Development of project concept and designs after client feedback.
Production and supply of finalized project delivered.
Essential Elements To Consider For A Successful PR Campaign
How We Create
Successful Campaigns
Audience or Publics – A group of people to whom your company needs to be responsive and responsible. This includes customers, prospective customers, colleagues, employees and their families, government representatives, shareholders or investors and your neighbors.
Goals of your campaign – What is it that you hope to achieve? Do you want to attract new customers? Enhance your company’s image and reputation? Create closer ties with the community? Educate the public about your industry?
Medium of communication – Print journalism? Broadcast media? Your Web site? Word of mouth? An exhibition booth at a community event? A billboard?
Framework of your campaign – What steps need to be taken in order to achieve your PR goals? What is the outline of your PR campaign? How long will the campaign be? What is the budget? Which staff members are to be involved? What needs to be done
Activities – The actual steps taken to advance your cause and achieve your goals such as giving a speech, donating to a charitable organization, sponsoring a community event, organizing a blood drive, or giving your employees holiday bonuses.
Phrasing of the message – What are the reasons why your business is involved in the particular activity? What is it that you want to say? Why was this public relations campaign developed? Public relations messages are different from advertising slogans.
Your Audiences: Surprisingly, even large corporations often fail to realize who their audiences actually are.
“Audience/Stakeholders/Publics”: we define these as an individuals or groups who has any interest or stake in the activities of the business. This can reach far beyond just your customers. It’s likely that your audiences include the local media, your neighbors and surrounding community, current/ former employees and their families, vendors/suppliers, government regulators/agencies at several levels and your competitors. And remember, audiences–friendly or not–have the power to communicate information about you and/or your company.
We Develop a PR Plan...
Objectives – we identify your goals and what you want to accomplish for your business and/or personal brand.
Positioning – we decide how you want to be perceived by your audiences.
Key messages – we prioritize the most important facts about you and/or your business.
Strategy – How to accomplish your objectives
Tactics – Tools or means to carry out your plan e.g. press releases, speeches, articles.
We Develop a Relationship with and use your Local Media:
The media are always on the lookout for a new story, a different angle, a fresh approach and therefore, potentially interested in you and what your business is all about. They may very well need you and what you have to say about your field and/or brand!